“For the best return on your money, pour your purse into your head.” ― Ben Franklin
Upcoming Live Virtual Events
Senior Living Overcoming Objections - 10/8/24
Senior Living Overcoming Objections - 10/8/24
Senior Living Overcoming Objections - 10/8/24
Overcoming the most common objections of your senior living prospects, improve your conversion rate of leads & grow your move-ins.
Overcoming a Negative Reputation - 10/10/24
Senior Living Overcoming Objections - 10/8/24
Senior Living Overcoming Objections - 10/8/24
Overcoming a negative reputation and turning census around takes commitment, focus and the right strategies.
Digital Marketing 101 - 10/15/24
Senior Living Overcoming Objections - 10/8/24
Digital Marketing 101 - 10/15/24
Don't have a big marketing team or budget? Learn the basics of creating & executing an affordable digital marketing strategy.
Senior Living Sales & Marketing Masterclass! New Dates Coming Soon!
Day 1: Don't Sell! Connect!
Benefits of the Senior Living Sales and Marketing Masterclass
Day 2: Senior Living Business Development
Our program on engaging prospects and families making senior living decisions is completely unique. Based on the neuroscience of decision making you learn the specific skills that create emotional connection AND move prospects along the decision making path faster. Recent attendees of this program have seen - 200% increase in tours & 150% Increase in Move-Ins and 7 figure increases in annualized revenue.
Day 2: Senior Living Business Development
Benefits of the Senior Living Sales and Marketing Masterclass
Day 2: Senior Living Business Development
Learn business development skills and strategies that will reduce your dependence on paid leads and APFM. Learn how to quickly develop and maintain long-term relationships with professional referral sources. You will learn how to utilize competitive advantages and create a brand building strategy in your community that will separate you from you competition.
Benefits of the Senior Living Sales and Marketing Masterclass
Benefits of the Senior Living Sales and Marketing Masterclass
Benefits of the Senior Living Sales and Marketing Masterclass
- Increase Leads & Tours
- Increase Move-ins
- Maximize Census
- Increase Move-Ins from Digital Leads
- Reduced Dependence on Paid Lead Sources
- 12 CALA/LNHA CEUs
- Team Feels Valued and Supported
Training Testimonials
Michael H. LNHA, HSE, CNHA, FACHA
Darren S. Senior Living Sales & Operations Executive
Darren S. Senior Living Sales & Operations Executive
"I have had Luke provide accredited seminars for Nursing Home Administrators at both a state and national level. His reviews were fantastic, I intend to schedule him again. He is knowledgeable and a skilled educator. His seminars are not be missed."
Darren S. Senior Living Sales & Operations Executive
Darren S. Senior Living Sales & Operations Executive
Darren S. Senior Living Sales & Operations Executive
"Luke is hands down the best sales trainer I have had the pleasure of working along side. I would highly recommend him."
Theresa F.
Darren S. Senior Living Sales & Operations Executive
Theresa F.
"This is the best quality speaker I have ever encountered! Keeps attention and engages attendees. Offers real life suggestions with specific details to execute them in a variety of elder care settings."
Customized Training for Your Team
Custom Live Events Create Energy and Motivate Your Team!
The Fannon Group can create a customized senior living training experience for your organization. Meeting with your team in advance we learn about your unique products and services and identify and create messaging that communicates your specific competitive advantages to prospective residents, referrals sources, and to use in your marketing. All of this and more can be incorporated into our Senior Living Masterclass to create a unique training experience for your team. Our programs are interactive, fun and energizing setting your team up for success and growth.
Save Money!
If 20 People from your organization attend attend a customized 2-day live event at your location, your training cost per person will be less than $300! 30 people less than $200. Find something less expensive for a live customized training experience for your team and we'll match it.
More Training Titles Available from The Fannon Group
The Needs of the Elderly & Their Caregivers
Executive Director as the On-Site Sales and Marketing Manager
The Needs of the Elderly & Their Caregivers
Create and Execute a Strategic Growth Plan
Executive Director as the On-Site Sales and Marketing Manager
The Needs of the Elderly & Their Caregivers
Executive Director as the On-Site Sales and Marketing Manager
Executive Director as the On-Site Sales and Marketing Manager
Executive Director as the On-Site Sales and Marketing Manager
Competitive Advantages - the Key to Maximum Census
Competitive Advantages - How to Create Competitive Separation
Executive Director as the On-Site Sales and Marketing Manager
Competitive Advantages - How to Create Competitive Separation
Competitive Advantages - How to Create Competitive Separation
Competitive Advantages - How to Create Competitive Separation
Customer Service 101
Competitive Advantages - How to Create Competitive Separation
Competitive Advantages - How to Create Competitive Separation
How to Manage Time as If You Had an Assistant
Why You Have Low Census & 5 Things You Can Do Right Now to Turn Things Around
How Prospects Make Senior Living Buying Decisions
How Prospects Make Senior Living Buying Decisions
Why You Have Low Census & 5 Things You Can Do Right Now to Turn Things Around
How Prospects Make Senior Living Buying Decisions
Why You Have Low Census & 5 Things You Can Do Right Now to Turn Things Around
Why You Have Low Census & 5 Things You Can Do Right Now to Turn Things Around
Why You Have Low Census & 5 Things You Can Do Right Now to Turn Things Around
Sales and Marketing Leadership for Regional Sales Managers
Sales and Marketing Leadership for Regional Sales Managers
Why You Have Low Census & 5 Things You Can Do Right Now to Turn Things Around
Creating Win/Win Relationships with Referral Sources
Sales and Marketing Leadership for Regional Sales Managers
Creating Win/Win Relationships with Referral Sources
On-Demand Training
The Fannon Group has on-demand training available for little to no-cost. Click on the link below to view the various titles that are available through our relationship with Mastermind.com.
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