Senior Living Sales & Marketing Training
Business Development Basics for Senior Living
If you’re struggling with not enough qualified leads, high marketing costs, or low conversion rates, this session is for you.
-Eliminate costly lead aggregators
-Build strong, reliable referral networks
-Increase conversions and move-ins—without spending more on marketing
-All attendees also receive a free slideshow packed with actionable insights!
Date: March 18th, 2025
Time: 12pm - 1pm ET
Our program on engaging prospects and families making senior living decisions is completely unique. Based on the neuroscience of decision making you learn the specific skills that create emotional connection AND move prospects along the decision making path faster. Recent attendees of this program have seen a 200% increase in tours, 150% increase in move-ins and a 7-figure increase in annualized revenue.
Day 1: Don't Sell! Connect!
Day 2: Senior Living Business Development
Learn business development skills and strategies that will reduce your dependence on paid leads and APFM. Learn how to quickly develop and maintain long-term relationships with professional referral sources. We will teach how to utilize competitive advantages and create a brand building strategy in your community that will separate you from your competition.
Benefits of the Senior Living Sales and Marketing Masterclass
• Increase Leads & Tours
• Increase Move-ins
• Maximize Census
• Increase Move-Ins from Digital Leads
• Reduced Dependence on Paid Lead Sources
• 12 CALA/LNHA CEUs
• Team Feels Valued and Supported
On-Demand Training
The Fannon Group has on-demand training available for little to no-cost.
Coming Soon!
Customized Training for Your Team
The Fannon Group can customize our Senior Living Sales and Marketing Masterclass to the unique needs and challenges of your organization. Options include 1 day (either topic) or both days. We will also customize the content by meeting with your team to:
Understand your unique products and services.
Identify and develop messaging that highlights your competitive advantages.
Focus on connecting with prospective residents, referral sources, and enhancing your marketing efforts.
We will incorporate these insights into the programs so your team will be able to communicate what makes you better than your competitors and how to fully take advantage of growth opportunities from your market.
Customized Training for Your Team
We are New – So You Save Money!
OK, we’re not really new, we’ve been around a while! But, we have operated under the radar, until now, and that means you save money. Because we want to make 2025 a breakout year we’re going to make you an amazing offer! We are offering our 2-day Senior Living Sales and Marketing Masterclass for lowest per person pricing of any senior living training company:
For Profit Organizations - $350 per person, volume pricing for more than 20 participants.
Non-Profit Organizations - $250 per person, volume pricing for more than 20 participants.
If we are not the lowest, then we’ll beat any price you’ve received for training by 10%!
We also offer a Money Back Guarantee! If you’re not satisfied with your training experience, we’ll refund your money. FYI, we’ve been doing that for 15 years and no one has ever asked us for their money back.
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The Needs of the Elderly & Their Caregivers
Competitive Advantages - the Key to Maximum Census
How to Manage Time as If You Had an Assistant
Create and Execute a Strategic Growth Plan
Competitive Advantages - How to Create Competitive Separation
How Prospects Make Senior Living Buying Decisions
Executive Director as the On-Site Sales and Marketing Manager
Customer Service 101
Why You Have Low Census & 5 Things You Can Do Right Now to Turn Things Around
Sales and Marketing Leadership for Regional Sales Managers
Creating Win/Win Relationships with Referral Sources